To ensure your mobile app is highly successful, it’s important to plan the launch and publicity. Feedback gathered during the launch will help and the subsequent publicity will make your app more popular and get downloads.
How to Launch a Mobile App
When your mobile app has the core functionality nearing completion, it’s important to consider the steps you follow to launch it.
Get Feedback During Beta Testing
Ahead of launching your new mobile app to the public, it’s useful to have a beta testing stage to get feedback from friends, family and potential users (this could also include people you don’t know). The beta testing is often ‘closed’, meaning that only those who are invited are able to download the app and test it. The feedback should be reviewed, prioritised and suggestions should be implemented to improve your app.
Start with a Soft Launch
When your app has fully completed testing, it’s often a good idea to start with a ‘soft launch’. This means that whilst the app is available for anybody to download in the app stores, you don’t yet start publicity. You can invite people you know to download the app and ensure all is well. If any problems are found, these can be fixed, ahead of ramping things up and starting the push to publicise that app. It’s also a good opportunity to request some reviews.
How to Publicise and Promote a Mobile App
After the soft launch and, providing your app is stable, you can then start to ramp up the marketing for your app.
Create a Website (or a Dedicated Page on an Existing Site)
For most apps, it’s a good idea to create and launch a dedicated website. Often a ‘single page’ website can work well and would include information on the app, why it’s going to benefit people, as well as links to download the app from the Apple App Store and Google Play. If the app is an extension of an existing business, then a dedicated page on the website for the business may work well. In addition, you may want to consider having a blog on the website, as blog posts related to the app (not necessarily to sell it, but to show your expertise or knowledge) can help to attract more potential users via SEO.
Publicise on Social Media
For almost all apps, publicising on social media will really help. So it’s good to create social media accounts for the key platforms that your target audience uses. For B2C apps, this will almost certainly include Facebook as it is one of the most popular platforms.
As well as publicising on social media accounts you have made, it’s also possible to join groups/communities and be an active member – gentle advertising here can be another way to encourage people to use the app.
Depending on your needs, you may want to consider paid advertising too. There are a number of options such as app store ads (e.g. Apple Search Ads), Google pay per click (PPC) advertising and advertising on social channels.
Encourage Feedback and Reviews
It’s important to encourage feedback from users and to get (hopefully positive!) reviews. Reviews play a big role in a person’s decision to download an app, so getting a good number of reviews will help.